Brand Performance
for Tech-Driven B2B Organizations.

Brand Performance
for Tech-Driven B2B Organizations.

Brand Performance
for Tech-Driven
B2B Organizations.

®Plain Form Holding LLC

®Plain Form Holding LLC

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STUDIO

]

Who we are

A Brand Performance studio.

third node is a Riyadh-based studio, building operational brand systems for tech-driven B2B organizations, grounded in what the brand stands for.

The Performance we build:

The Performance we build:

Instant recognition and understanding: audiences quickly know who you are and what you stand for.

Unified brand across operations, brand experience and communications: your entire organization behaves as one.

Unified brand across operations, brand experience and communications: your entire organization behaves as one.

Long-term brand equity: a system that compounds trust
and holds as you scale.

[

CLIENTS & PARTNERS

]

[

SERVICES

]

What we do

[STRATEGY]

[COMMUNICATIONS]

[IDENTITY]

[STRATEGY]

[COMMUNICATIONS]

[IDENTITY]

[STRATEGY]

[COMMUNICATIONS]

IDENTITY

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PACKAGES

]

3 levels of brand systems
that perform

[ACTUALIZE]

For early-stage organizations
with a validated strategy.

Deliverables:
Visual Identity System

Time frame:
4-6 weeks

Outcome:
A visual system that makes your
brand instantly recognizable.

[ACTUALIZE]

For early-stage organizations
with a validated strategy.

Deliverables:
Visual Identity System

Time frame:
4-6 weeks

Outcome:
A visual system that makes your
brand instantly recognizable.

[DEVELOP]

<MOST RECOMMENDED>

For mature organizations looking to build a sustainable brand.

Deliverables:
Strategy + Identity

Outcome:
A strategically grounded brand,
aligned and ready to grow.

Time frame:
6-10 weeks

[DEVELOP]

<MOST RECOMMENDED>

For mature organizations looking to build a sustainable brand.

Deliverables:
Strategy + Identity

Outcome:
A strategically grounded brand,
aligned and ready to grow.

Time frame:
6-10 weeks

[TRANSFORM]

For established organizations ready for significant change.

Deliverables:
Strategy & Comms + Identity

Outcome:
A complete brand system,
reliable at scale.

Time frame:
12+ weeks

[TRANSFORM]

For established organizations ready for significant change.

Deliverables:
Strategy & Comms + Identity

Outcome:
A complete brand system,
reliable at scale.

Time frame:
12+ weeks

Our commitment in every project:

solar

Transparent Progress

Access to project management portal via Notion where you'll be able to see the progress incrementally.

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Collaborative Building

We build your brand system in collaboration with you, through workshops & open communication.

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Post-Delivery Support

1hr/week post-deilvery consultation. 30 days for [ACTUALIZE], 90 days for [DEVELOP], and 180 days for [TRANSFORM].

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PROCESS

]

How we build
brand systems

[

STEP 1

]

Discovery

We assess your vision, capabilities, and competitive market.

[

STEP 1

]

Discovery

We assess your vision, capabilities, and competitive market.

[

STEP 1

]

Discovery

We assess your vision, capabilities, and competitive market.

[

STEP 2

]

Strategy

We clarify and define strategic priorities and brand positioning.

[

STEP 2

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Strategy

We clarify and define strategic priorities and brand positioning.

[

STEP 2

]

Strategy

We clarify and define strategic priorities and brand positioning.

[

STEP 3

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Story & Culture

We distill your core value into a powerful narrative, driving culture.

[

STEP 3

]

Story & Culture

We distill your core value into a powerful narrative, driving culture.

[

STEP 3

]

Story & Culture

We distill your core value into a powerful narrative, driving culture.

[

STEP 4

]

Message & Voice

We develop the communication system ensuring a consistent brand voice across all touchpoints.

[

STEP 4

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Message & Voice

We develop the communication system ensuring a consistent brand voice across all touchpoints.

[

STEP 5

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Visual Identity

We design a complete visual system that performs across applications.

[

STEP 5

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Visual Identity

We design a complete visual system that performs across applications.

[

STEP 6

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Training & Activation

We train your team on brand implementation and governance ensuring alignment at scale.

[

STEP 6

]

Training & Activation

We train your team on brand implementation and governance ensuring alignment at scale.

[

WHY US

]

Why Saudi visionary brands
choose us

Brand performance drives business performance.

You've built something remarkable. If the market can't see it, that's not a design problem; it's a brand system problem.


To us, brand is a business problem. Every engagement begins with a diagnosis: what does this company actually stand for, and why isn't the market seeing it.

You've built something remarkable. If the market can't see it, that's not a design problem; it's a brand system problem.


To us, brand is a business problem. Every engagement begins with a diagnosis: what does the company actually stand for, and why isn't the market seeing it.

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PROJECTS DELIVERED

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TEAM SIZE

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AVG YEARS OF EXP

[

BLOG

]

Know more about Brand, Design & Business

Know about Brand, Design & Business

Know more about Brand, Design & Business

We talk about: the thinking & decision-making behind brands, and the process of brand building,

[

FAQ

]

Frequently asked questions

Q. Why Brand Strategy?

  1. Sustainable brand growth heavily depends on consistency and alignment; brand strategy is the system that enables that.

Q. What is Brand Communications?

  1. It's what the brand says and how it speaks. It's the verbal system that governs the message and the voice of your brand.

Q. What is the ROI of brand?

  1. Today, getting buyers' attention has never been more difficult, let alone gaining their trust. Without a strong brand, there's no trust, and without trust, there's no business growth.

Q. How long does a project take?

  1. Projects may take 4–6 weeks, 6–10 weeks, or 12+ weeks. The timeline is agreed at the start of the engagement based on your organization's needs and complexity.

Q. What do you need from us to start?

  1. Time and openness. The depth of our output depends on how well we understand your business, your positioning, your competitors, your ambitions, and your team. Discovery is where we invest the most.

Q. How are you different from agencies?

Q. How are you different from
agencies?

  1. Design agencies start with design & focus on campaigns. We start with strategy, what your brand actually stands for, how it differentiates in the market, and what it needs to say and look like to perform. The visual identity is the last step, not the first.

Who do you work with?

We focus on Saudi tech-driven B2B companies (SaaS, fintech, logistics, AI, and tech-enabled services) from early-stage startups to scaling businesses. If your brand has to earn trust fast, we're for you.