A Brand Performance Studio.

A Brand Performance Studio.

A Brand
Performance
Studio.

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STUDIO

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Who we are

third node is a Riyadh-based studio, building brand systems that drive long-term business growth.

We work with forward-thinking organizations, creating recongnizable, internally & externally aligned, and enduring brands.

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CLIENTS & PARTNERS

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CAPABILITIES

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What we do

Strategy

Communications

Identity

Consulting

Strategy

Communications

Identity

Consulting

Strategy

Communications

Identity

Consulting

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SOLUTIONS

]

The brand problems we solve

Growing organizations looking to enter bigger markets.

[CURRENT CHALLENGES]

Audiences don't remember or understand
your brand.

[OUTCOME]

Radical differentiation. A brand system designed to accelerate your growth.

Growing organizations looking to enter bigger markets.

[CURRENT CHALLENGES]

Audiences don't remember or understand
your brand.

[OUTCOME]

Radical differentiation. A brand system designed to accelerate your growth.

Scaling organizations calling for long-term competitive advantage.

[CURRENT CHALLENGES]

Your competitive advantage is decaying, or you're facing commoditization.

[OUTCOME]

Sustainability. Rebuilding your brand system to endure & scale.

Scaling organizations calling for long-term competitive advantage.

[CURRENT CHALLENGES]

Your competitive advantage is decaying, or you're facing commoditization.

[OUTCOME]

Sustainability. Rebuilding your brand system to endure & scale.

Established players pushing for market innovation.

[CURRENT CHALLENGES]

Your brand has reached a crossroads: disappear slowly or reinvent yourself.

[OUTCOME]

Regaining leadership. Structurally owning a new space that no one can replicate.

Established players pushing for market innovation.

[CURRENT CHALLENGES]

Your brand has reached a crossroads: disappear slowly or reinvent yourself.

[OUTCOME]

Regaining leadership. Structurally owning a new space that no one can replicate.

Our commitment in every project:

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TRANSPARENT PROGRESS

Access to project management portal via Notion where you'll be able to see the progress incrementally.

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COLLABORATION

We build your brand system in collaboration with you, through workshops & open discussions.

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POST-DELIVERY SUPPORT

60-180 days of weekly post-delivery consultation, for free.

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BPI™

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Brand Performance Indicators™

Brand Performance Indicators™

Most brands are judged by how they look and sound like. A brand system is judged by what it does.

These are the Brand Performance Indicators that we embed into the brand systems we build.

Sameness is not a design problem. It's a pricing weakness.

Sameness is not a design problem. It's a pricing problem.

Sameness is not a design problem. It's a pricing weakness.

RECOGNITION

/Being told apart, and told apart fast.

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01

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Distinctiveness

Distance between your brand and the visual and verbal defaults of your category.

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01

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Distinctiveness

Distance between your brand and the visual and verbal defaults of your category.

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02

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Comprehension Speed

Time a first-time viewer needs to understand what you do and who it serves.

[

02

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Comprehension Speed

Time a first-time viewer needs to understand what you do and who it serves.

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03

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Memorability

Recognition that survives the gap between exposures.

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03

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Memorability

Recognition that survives the gap between exposures.

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03

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Memorability

Recognition that survives the gap between exposures.

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04

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Comms Efficiency

Meaning delivered per unit of expression.

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04

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Comms Efficiency

Meaning delivered per unit of expression.

When the brand is not a shared system, resources go to waste.

When the brand is not a shared system, resources go to waste.

When the brand is not a shared system, resources go to waste.

ALIGNMENT

/Running the organization on the brand.

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05

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Internal Alignment

Two people in the company making the same brand decision without consulting each other.

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05

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Internal Alignment

Two people in the company making the same brand decision without consulting each other.

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06

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Operational Fit

Agreement between what the brand promises and what the business delivers.

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06

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Operational Fit

Agreement between what the brand promises and what the business delivers.

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07

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Coherence

Every expression of the brand reinforcing the others instead of competing with them.

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07

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Coherence

Every expression of the brand reinforcing the others instead of competing with them.

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07

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Coherence

Every expression of the brand reinforcing the others instead of competing with them.

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08

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Navigability

Ease of finding your way through the offering to what fits.

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08

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Navigability

Ease of finding your way through the offering to what fits.

If the brand cannot handle scale or change, it won't survive.

If the brand cannot handle scale or change, it won't survive.

If the brand cannot handle scale or change, it won't survive.

ENDURANCE

/Compounding trust as the business evolves.

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09

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Extensibility

Room for new products, markets, and sub-brands without a rebuild.

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09

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Extensibility

Room for new products, markets, and sub-brands without a rebuild.

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10

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Durability

Relevance held over time, without periodic restructuring.

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10

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Durability

Relevance held over time, without periodic restructuring.

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11

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Adaptability

Consistency of meaning across formats, contexts, and constraints.

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11

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Adaptability

Consistency of meaning across formats, contexts, and constraints.

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11

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Adaptability

Consistency of meaning across formats, contexts, and constraints.

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12

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Cultural Fluency

Movement between cultural contexts without losing the center.

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12

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Cultural Fluency

Movement between cultural contexts without losing the center.

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PROCESS

]

How we build
brand systems

[

STEP 1

]

Discovery

We diagnose where your brand actually is: the business model, how it operates, and how the market sees it.

[

STEP 1

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Discovery

We diagnose where your brand actually is: the business model, how it operates, and how the market sees it.

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STEP 2

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Strategy

We define the essential truth that governs every brand decision downstream.

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STEP 2

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Strategy

We define the essential truth that governs every brand decision downstream.

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STEP 3

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Story

We turn strategy into a narrative people can repeat: what the brand stands for, and what it stands against.

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STEP 3

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Story

We turn strategy into a narrative people can repeat: what the brand stands for, and what it stands against.

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STEP 3

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Story

We turn strategy into a narrative people can repeat: what the brand stands for, and what it stands against.

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STEP 4

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Culture

We shape the internal behavior that makes the story credible.

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STEP 4

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Culture

We shape the internal behavior that makes the story credible.

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STEP 5

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Message & Voice

We build the verbal system: what the brand says, and how it sounds saying it.

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STEP 5

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Message & Voice

We build the verbal system: what the brand says, and how it sounds saying it.

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STEP 6

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Visual Identity

We design the visual system that carries the brand, built to hold as you scale.

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STEP 6

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Visual Identity

We design the visual system that carries the brand, built to hold as you scale.

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STEP 7

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Team Onboarding

We bring your team into the brand so they can carry it without us.

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STEP 7

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Team Onboarding

We bring your team into the brand so they can carry it without us.

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STEP 8

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Activation

We take the brand live, then stay with it after launch.

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STEP 8

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Activation

We take the brand live, then stay with it after launch.

*Processes, deliverables, and timelines depend on the business variables and approved scope of each project.

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WHY US

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Why visionary brands
choose us

Brand performance drives business performance.

We start every engagement with a diagnosis: what is the current reality of the business? What does it stand for, and where is it going? And we build on that truth.

If the market doesn't see the value you're offering, there's a gap between what you do, what your client gets, and what you communicate. This is where our work emerges from.

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PROJECT MANAGERS

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PROJECT AT A TIME

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PROJECTS DELIVERED

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AVG YEARS OF EXP

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SAUDI INDEPENDENT

[

BLOG

]

Know more about Business & Design
through the lens of Brand.

Know about Brand, Design & Business
through the lens of Brand.

Know more about Business & Design through the lens of Brand.

"Your brand is not what you say it is, it's what they (your audience) say it is" - Marty Neumeier

We talk about: the thinking & decision-making behind brands, and the process of brand building, bridging the gap between strategic rigor & human creativity.

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FAQ

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Frequently asked questions

Q. Why Brand Strategy?

  1. Sustainable brand growth heavily depends on consistency and alignment; brand strategy is the system that enables that.

Q. What is Brand Communications?

  1. It's what the brand says and how it speaks. It's the verbal system that governs the message and the voice of your brand.

Q. What is the ROI of brand?

  1. Today, getting buyers' attention has never been more difficult, let alone gaining their trust. Without a strong brand, there's no trust, and without trust, there's no business growth.

Q. How long does a project take?

  1. Projects take an average of 2-3 months. The timeline is agreed at the start of the engagement based on your organization's needs and complexity.

Q. What do you need from us to start?

  1. Time and openness. The depth of our output depends on how well we understand your business, your positioning, your competitors, your ambitions, and your team. Discovery is where we invest the most.

Q. How are you different from agencies?

Q. How are you different from
agencies?

  1. Agencies start with design and focus on campaigns. We start with diagnosing the business & brand problems. Visual identity is the output of the work, not the starting point of it.

Q. Who do you work with?

  1. We work with forward-thinking people from all sectors, whether it's an early-stage startup or an established business.